A New Shape for Carey

Carey is evolving — not just in the way we build, but in how we present ourselves to the world. As we continue refining our product experience, we’re also rethinking our visual identity. Today, we’re introducing a subtle but meaningful shift in our branding: moving from the traditional “C” to the symbol ⬢.

Why the Hexagon?

The hexagon is a shape defined by balance, strength, and connection — all values we aim to reflect in the way Carey operates. It’s a nod to the systems we help structure, the teams we help unify, and the clarity we bring to complex work.

Unlike a lettermark, ⬢ doesn't speak in a traditional voice — and that’s the point. It stands as a neutral, universal form, leaving space for our users to define what Carey means to them.

A Platform Rebuilt, From the Ground Up

This shift in branding comes alongside something bigger — we’re rebuilding Carey from the ground up.

The new Carey is faster, more flexible, and built to scale with your team. We’ve taken everything we’ve learned from years of supporting care providers and reimagined the experience from first principles. The upcoming version of Carey isn’t just a new coat of paint — it’s a fresh foundation for the future of care-focused software.

Still Carey at the Core

This isn’t a rebrand. Carey is still Carey. Our mission remains the same: to build tools that support the people and organisations doing the real work in community services, care, and beyond. The symbol ⬢ is simply a cleaner, more timeless container for that mission.

What to Expect

You’ll start seeing the hex symbol across our platform, documentation, and social channels. It might appear on loading states, badges, and login screens — places where a full logo doesn’t need to speak, just signal.

For teams already using Carey daily, nothing changes functionally. This is an aesthetic update — one that better matches the product we’ve grown into.